THE INVENTION OF
BEAUTY FROM HEAD TO TOE
“There are no ugly women, just women who look drab. Bringing their beauty to light is our obsession,” stated Maria and Rosy Carita. Above and beyond their hairdressing talent, the two sisters take an approach to beauty that is ahead of its time. Early on, they begin to think about beauty in its entirety:
If your hair is beautifully styled, but your skin and make-up are neglected, the effect fails. Beauty should be global, from head to toe!
Visionary entrepreneurs, the Carita sisters create their world of beauty and, for the first time, bring together all forms of care expertise face, body, hair and global beauty treatments in one place, at 11 rue du Faubourg Saint-Honoré. As early as 1956, they develop the care formulas necessary for their unique approach to beauty, overturning the way cosmetic treatments are typically used and applied. 1960 sees the launch of the Progressive range, an avant-garde name conveying the gradual improvement of the skin despite the passage of time. Their stroke of genius? They create a philosophy of skincare, still unique today, based on three pillars: