Maria & Rosy CARITA
Two sisters from Toulouse, Maria and Rosy Carita are dedicated to their profession and passionate about beauty. In 1943, they caught the eyes of great women like Mistinguett and Joséphine Baker while working at Gervais, one of the most famous Parisian hairdressers of the time. The Carita sisters dreamed of moving to the prestigious Faubourg St Honoré, a symbol of Parisian elegance and luxury.
In 1945, Maria and Rosy opened their first salon at number 83 of the famous street, and created their own universe of beauty. At that time, they were the first women entrepreneurs, essentially revolutionising the world of haute coiffure. From then on, they established their own style and global vision of beauty under one name: Carita.
In 1951, they moved their Maison de Beauté to 11 Faubourg Saint Honoré, which was officially inaugurated by the Duchess of Windsor. There, they developed a devoted clientele and rubbed shoulders with artists, politicians, and celebrities like Brigitte Bardot, Jeanne Moreau, la Princesse consort de Monaco Grace Kelly, Gina Lollobrigida, Sophia Loren, Françoise Dorléac, Catherine Deneuve, l’Impératrice d’Iran Farah Dibah, la Princesse Maria Béatrice De Savoie, La reine Noor al-Hussein de Jordanie, Juliette Gréco, Macha Méril, Marie Laforêt, Francoise Hardy, Alexandra Stewart, Ursula Andress, Mireille Darc, Sylvie Vartan, Jane Fonda, Isabelle Adjiani, Mireille Mathieu, Anna Karina, Marie-Christine Barrault, Segourney Weaver, Sandrine Bonnaire, Sabine Azéma and even men like Marlon Brando, Claude François or Yannick Noah. The talented Carita sisters quickly garnered international success.
In their eyes, beauty was all-encompassing. They would always say, “Beauty does not reveal itself if the skin and make-up are neglected.” Maria and Rosy were industry visionaries ahead of their time. Their expertise included not only hairdressing but also all aspects of women's beauty. They created specialised techniques and technical gestures called “The Carita professional method,” using only customised and exclusive products. As they put it, “The future is already here.”
Maria & Rosy CARITA
LA MAISON DE BEAUTE CARITA,
THE ESSENCE OF GLOBAL BEAUTY SINCE 1951.
La Maison de Beauté Carita is a one-of-a-kind beauty salon located at 11 Faubourg Saint Honoré, the centre of luxury in Paris known as the Golden Triangle. This area embodies the very essence of professional beauty and global transformation.
Our expert formulas, technical gestures and advanced energies are at the heart of each treatment. We use technological machines that combine extreme performance and unmatched comfort to provide the best care.
« Stop using greasy, thick creams... Women today need products that are smooth and effective. » Maria and Rosy Carita.
Pleasant to apply yet highly technical, our expert formulas can be easily used in all our professional treatments, to guide and support our advanced energies, at the Maison de Beauté or at home.
Smooth, light and fresh. The layered textures gradually penetrate the skin to ultimately release their full power. The application is easy. The result is visible.
These three areas of expertise allow us to offer each woman a customised beauty experience and an immediate, noticeable result, all thanks to our Beauty Experts, "Marvels, trained to beautify" as Rosy Carita used to say.
Since our skin changes throughout the day, with the seasons, and in response to our emotions, the core of the Carita method is the concept of "état de peau" used to ensure a personalised transformative result tailored to each particular moment.
Today, the Maison de Beauté has twelve treatment rooms as well as a lavish hairdressing salon and remains an exceptional temple of luxury care. Our experts are always attentive to every woman's needs and expectations while providing complete beauty care. Our aestheticians, beauticians, colourists, hairdressers, make-up artists, pedicurists, manicurists and professional masseurs combine all their talents and skills to provide a complete and individualised beauty experience: the Carita signature.
AT THE CORE OF OUR PROFESSIONAL MACHINES
« Carita uses the most advanced technology so that every woman can enjoy our latest technology in the comfort of her own home. »
Our energies, a natural extension of our experts’ hands, promote a visible transformation in the skin. Ultrasounds, microcurrents and LEDs are used to infuse the skin with active ingredients to stimulate skin regeneration. Based on a comprehensive diagnosis, your skin is purified, firmed and plumped, and your complexion is left looking luminous and even.
PROFESSIONAL TECHNICAL GESTURES
Our beauty experts have designed and developed a range of techniques and gestures based on a precise method.
Only after many years of training and practise, like an artist in their workshop, are these hand gestures perfected.